The holiday season is a time for giving, and that extends to the world of advertising. Every year, brands try to outdo each other with the most emotional, heartwarming ads possible. And 2018 was no different.

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Here are some of the most heartwarming ads of the year:

Coca-Cola – A Coke for Christmas

This ad from Coca-Cola is all about the joy of giving. It tells the story of a young girl who leaves a Coke for Santa on Christmas Eve, only to find that he’s left her a gift in return.

Walmart – The Surprise

This Walmart ad tells the story of a young boy who is surprised with a Christmas present from his late father. It’s a touching ad that will leave you feeling all warm and fuzzy inside.

Apple – Share Your Gifts

This Apple ad features various people using their gifts to make the world a better place. From a musician using his talents to entertain elderly people in a nursing home, to a young girl using her coding skills to help a disabled boy communicate, it’s a feel-good ad that will inspire you to do good this holiday season.

Google – Home Alone

This Google ad tells the story of a young boy who is home alone on Christmas Eve, but he’s not feeling scared or lonely thanks to the help of his Google Home. The ad ends with the boy Facetiming Santa Claus, which is sure to bring a smile to your face.

Jeep – To Get There

This Jeep ad tells the story of a father and son who are traveling to see the Northern Lights. Along the way, they help a stranded family and give them a ride to their destination. It’s a feel-good ad that will remind you of the importance of helping others.

Verizon – An Eve to Remember

This Verizon ad tells the story of a young girl who is excited to stay up late on Christmas Eve to see Santa Claus. But when she finally falls asleep, she has a dream about all the good things that will happen in the world because of the technology that Verizon provides. It’s a hopeful ad that will leave you feeling inspired.

Nissan – Snowball

This Nissan ad tells the story of a young girl who is excited to build a snowman, but she’s quickly disappointed when she finds that there’s not enough snow. However, her father comes to the rescue with a snowball-making machine. It’s a cute ad that will make you laugh and feel warm and fuzzy inside.

Audi – Parking Lot

This Audi ad tells the story of a man who is trying to find a parking spot at the mall on Christmas Eve. But instead of getting angry, he uses his car’s technology to help other people find parking spots. It’s a feel-good ad that will remind you of the importance of being kind to others.

Samsung – A Christmas Miracle

This Samsung ad tells the story of a young girl who is waiting for a liver transplant. But thanks to the power of technology, she gets a Christmas miracle in the form of a new liver. It’s a touching ad that will leave you feeling hopeful and inspired.

Microsoft – A New Friend

This Microsoft ad tells the story of a young boy who is excited to get a new Xbox for Christmas. But when he starts playing it, he quickly realizes that he’s not very good at it. However, he soon meets a virtual friend who helps him improve his skills. It’s a feel-good ad that will remind you of the importance of being persistence and never giving up.