How To Make Flyers That Work

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Most businesses need to promote themselves with flyers at some point. Flyers are a direct and effective way to reach out to potential customers in your local area. But how do you make a flyer that actually works? Here are some tips:

1. Keep it simple

Your flyer should be easy to read and understand. Use short, concise sentences and bullet points where possible. And make sure your contact details are prominently displayed.

2. Use compelling images

People are more likely to remember a flyer that includes an eye-catching image. But avoid using stock photos – instead, use original images that are relevant to your business.

3. Use attractive fonts

Don’t use more than two different fonts on your flyer. And make sure they’re easy to read. Script fonts may look pretty, but they’re not always easy to read.

4. Stick to one message

Don’t try to cram too much information onto your flyer. Stick to one main message and make sure it’s clear.

5. Get the timing right

Timing is everything when it comes to flyers. Make sure you distribute them at the right time – for example, if you’re promoting a sale, make sure the flyer arrives in people’s letterboxes a few days before the sale starts.

6. Distribute them wisely

Don’t just leave your flyers in random places. Be strategic about where you distribute them. For example, if you’re targeting businesses, leave your flyers in business centres or co-working spaces. And if you’re targeting families, leave them in local parks or playgrounds.

7. Follow up

Don’t just leave it at flyer distribution. Follow up with a phone call or an email to make sure your potential customers have seen your flyer.

By following these simple tips, you can make sure your flyers actually work to promote your business.