These are the three most important online marketing strategies for law firms to focus on in 2019, and they should be given the majority of your budget and attention.
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SEO is the process of optimizing your website for Google search with the goal of earning higher web traffic levels and improving your visibility in search engine results pages (SERPs). A successful SEO campaign can result in increased leads, clients, and cases for your law firm.
To make sure your law firm’s website is designed for success in 2019, focus on creating a mobile-friendly website, designing for user experience (UX), and using effective calls to action (CTAs). Mobile-friendliness is essential because over 60% of all internet traffic is now mobile. UX is important because it determines how easy it is for website visitors to find the information they need and take the desired action (such as contacting your law firm). And CTAs are important because they prompt website visitors to take the next step in the sales funnel.
Finally, online advertising is a powerful way to reach potential clients who are actively searching for the types of legal services your firm offers. Google AdWords is the largest and most popular online advertising platform, but there are other effective options as well, such as Facebook advertising and LinkedIn advertising.
Keep these online marketing trends for law firms in mind as you plan your marketing strategy for 2019. If you need help getting started, contact a legal marketing agency that specializes in helping law firms grow their businesses online.
Mobile-First Design: In 2019, it is more important than ever for law firms to have a mobile-friendly website. This means that your website should be designed for mobile devices first, and then designed for desktop devices. Mobile-first design is important because more and more people are using their mobile devices to access the internet.
Social Media Marketing: Social media is a powerful tool that can be used to reach new clients and grow your law firm. In 2019, it is important for law firms to have a strong social media presence. This can be accomplished by creating quality content, engaging with potential clients, and running social media ads.
Search Engine Optimization: Search engine optimization (SEO) is the process of optimizing your website to rank higher in search engine results pages (SERPs). This is important because it can help you get more website visitors, which can lead to more clients. In 2019, law firms should focus on SEO by creating quality content, building backlinks, and using the right keywords.
Pay-Per-Click Advertising: Pay-per-click (PPC) advertising is a form of online advertising where you pay to have your ad shown on search engines and other websites. This is an effective way to reach new clients and grow your law firm. In 2019, law firms should focus on PPC by targeting the right keywords and creating effective ad campaigns.
Content Marketing: Content marketing is the process of creating and sharing valuable content to attract and convert prospects into clients. This can be done through blog posts, infographics, eBooks, and more. In 2019, law firms should focus on creating quality content that is relevant to their target audience.
By focusing on these five online marketing trends, law firms can grow their business in 2019.
