You only have a few seconds to make a good impression. Whether you’re meeting someone for the first time or trying to sell them on your latest business idea, you need to be able to deliver a concise and compelling elevator pitch. Here are some tips to help you write an effective elevator pitch:
Keep it short
An elevator pitch should be no longer than 30 seconds, or about 150 words. This is enough time to give the person you’re speaking to a brief overview of your idea, without overwhelming them with too much information.
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Start with a hook
To make your elevator pitch stand out, start with a strong hook. This could be a surprising statistic, an interesting story, or anything else that will grab the attention of your listener.
Explain what you do
After you’ve grabbed their attention, it’s time to give a brief explanation of what it is you do. This is where you’ll need to be clear and concise, as you’ll only have a few seconds to get your point across.
Describe the benefits
Once you’ve explained what you do, it’s time to talk about the benefits of your product or service. What problem does it solve? How will it make your listener’s life better?
Offer a call to action
End your elevator pitch with a call to action, such as inviting your listener to learn more about your product or service. This will help you move the conversation forward and could eventually lead to a sale.