Business marketing is the process of creating and delivering messages that promote the interests of a company or organization. It is a form of advertising that uses various techniques to reach a target market and create a favorable image for the company. Business marketing services can be divided into four main categories: product promotion, brand promotion, customer relations, and public relations.
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Product Promotion
Product promotion is the process of making a product known to the public and persuading them to buy it. It is done through various marketing channels such as advertising, personal selling, public relations, and direct marketing. Product promotion must be carefully planned and executed to achieve desired results.
Brand Promotion
Brand promotion is the process of creating a positive image for a company or product in the minds of the consumers. It is done through various marketing channels such as advertising, personal selling, public relations, and direct marketing. Brand promotion must be carefully planned and executed to achieve desired results.
Customer Relations
Customer relations is the process of maintaining good relations with customers. It is done through various marketing channels such as customer service, market research, and direct marketing. Customer relations must be carefully planned and executed to achieve desired results.
Public Relations
Public relations is the process of creating a favorable image of a company or product in the minds of the public. It is done through various marketing channels such as advertising, personal selling, public relations, and direct marketing. Public relations must be carefully planned and executed to achieve desired results.