The goal of the new Hy-Vee ad campaign is to increase brand awareness and to create an emotional connection with our customers. The campaign features a series of TV, radio and online ads that tell the stories of real people who have been helped by Hy-Vee.
The ads are designed to make people laugh, cry or both. But most importantly, they’re designed to make people think about Hy-Vee in a new light.
We want people to see us as more than just a grocery store. We want them to see us as a company that cares about its customers and is always looking out for their best interests.
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The first ad in the campaign, titled “First Date,” features a young couple on their first date. The girl is nervous and the boy is trying to calm her down.
The boy: “Just relax, it’s just a first date. What’s the worst that could happen?”
The girl:Â “I could get food poisoning from the sushi we’re about to eat.”
The boy:Â “Don’t worry, I did my research. I checked the Hy-Vee website and they only sell sushi that’s been properly refrigerated.”
The girl: “That’s a relief.”
The boy: “Plus, if you do get food poisoning, I know the perfect place to take you for treatment.”
The girl: “Where’s that?”
The boy: “The Hy-Vee pharmacy.”
The second ad, titled “Lunch with Mom,” features a grown woman having lunch with her mother.
The mother: “How’s work?”
The daughter: “It’s good. I got a promotion.”
The mother: “That’s great! What does that mean for your salary?”
The daughter: “It means I’ll be making $10 an hour.”
The mother: “That’s not bad. But you know what would be even better?”
The daughter: “What?”
The mother: “If you got a job at Hy-Vee. They start their employees at $15 an hour.”
The daughter: “I’ll keep that in mind.”
The third ad, titled “Dinner with the In-Laws,” features a young couple at dinner with the wife’s parents.
The father-in-law: “So, what do you do for a living?”
The husband: “I’m a web designer.”
The father-in-law: “That’s interesting. What do you design?”
The husband: “I design websites for businesses.”
The father-in-law: “Like what kind of businesses?”
The husband: “Like Hy-Vee. I designed their website.”
The father-in-law: “That’s impressive. I didn’t know Hy-Vee had a website.”
The husband: “They do. And it’s a pretty good website, if I do say so myself.”
The father-in-law: “I’ll have to check it out.”
The fourth ad, titled “Home Alone,” features a young boy who’s home alone. He’s eating a bowl of cereal and watching TV.
The boy: “I wish mom was here.”
Suddenly, the power goes out.
The boy: “I wish mom was here.”
But then he remembers that his mom always tells him to be prepared for emergencies. He goes to the pantry and grabs a flashlight. He finds a can of soup and a box of crackers. He opens the can of soup and starts to eat.
The boy: “I’m glad mom taught me how to be prepared.”
