As a small business owner, you can’t afford to miss out on any opportunity to network and build relationships with potential customers and clients. That’s why small business networking events are so important.Â
But if you’re like most small business owners, you probably don’t have a lot of experience networking. And even if you do, you might not be getting the most out of these events.
Here are a few tips to help you make the most of small business networking events:
Don’t be shy
One of the biggest mistakes you can make at a networking event is to stand in the corner by yourself and not talk to anyone. Networking is all about meeting new people and building relationships, so don’t be shy. Source mypartypost
Walk around the room and introduce yourself to as many people as possible. And when you’re talking to someone, make sure you smile and make eye contact.
Dress to impress
First impressions are important, so you want to make sure you look your best at networking events. Dress in business casual attire and make sure your clothes are clean and wrinkle-free.
Have a elevator pitch
When you meet someone new at a networking event, they’re going to ask you what you do. And you don’t want to give them a long, drawn-out explanation.
Instead, you want to have a short, “elevator pitch”Â that tells them what you do in a way that’s interesting and engaging.
Listen more than you talk
One of the best ways to build relationships is to simply listen more than you talk. When you’re talking to someone, really pay attention to what they’re saying and try to engage in the conversation.
Don’t just wait for your turn to talk. And make sure you remember the details of the conversation so you can follow up later.
Don’t let the relationships you build at networking events die. Make sure you follow up with the people you meet.
Send them an email or LinkedIn message and invite them to connect with you. And if you promised to send them information, make sure you do it.
By following these tips, you’ll be sure to get more out of your small business networking events.