Your website is one of the most important tools in your business arsenal it’s your 24/7 digital storefront, and first impression for many potential customers. So it’s vital that your site’s design is not only on-brand and visually appealing, but easy to use and navigate. Here are some key design elements to keep in mind as you create or refresh your website.
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Layout and navigation
Your website’s layout should be simple and easy to understand, with a clear hierarchy that highlights the most important information. The navigation should be intuitive, so users can easily find what they’re looking for. And be sure to include a search bar nearly half of all website visitors use site search to find what they need.
Design and branding
Your website’s design should be consistent with your brand identity think fonts, colors, and images. High-quality visuals will help your site stand out and build trust with visitors. And be sure to optimize your site for mobile nearly 60% of all web traffic now comes from smartphones and tablets.
Your website’s content should be well written, accurate, and persuasive. It should also be keyword-rich to help improve your site’s search engine optimization (SEO). And don’t forget to include calls to action (CTAs) throughout your site to encourage visitors to take the next step, whether it’s signing up for your newsletter, downloading a white paper, or making a purchase.
Your website should be fast, responsive, and free of errors. Broken links and slow page loading are major turnoffs for website visitors. And be sure to test your site regularly to ensure everything is working as it should.
Now that you know the key elements of a great website, you’re ready to start building your own. For more tips on creating a website for business, check out our blog post on the subject.