The app’s new “Snapchat Birthday Party” feature will let you add a special birthday filter to your photos and videos on your birthday. But in order to do that, the app needs to know when your birthday is.
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To find out when your birthday is, Snapchat looks at the date in your phone’s contacts list. If you have your birthday listed in your contact information, Snapchat will automatically add it to your profile.
If you don’t have your birthday listed in your contacts, you can still add it to your Snapchat profile. Just go to the “Edit Profile” page and add your birthdate.
Once your birthday is in your Snapchat profile, your friends will be able to see it when they look at your profile. And on your birthday, they’ll be able to see a special “Happy Birthday” filter that you can add to your photos and videos.
The Snapchat Birthday Party feature is optional, and you can turn it off at any time. To do that, just go to the “Edit Profile” page and toggle the “Show Birthday” setting to “Off.”
So why would Snapchat want to know your birthday? Well, the app is all about sharing photos and videos with your friends, and what better way to celebrate a birthday than with a special birthday filter?
Snapchat is also hoping that the new feature will encourage people to add their birthdays to their contact information. After all, if your friends know when your birthday is, they’re more likely to remember to send you a birthday message.
The Snapchat Birthday Party feature is rolling out now, so if you don’t see it yet, don’t worry. It should be available to everyone in the next few days.